Performing Arts Is Entertainment

Technology has impacted a number of business' and industries in terms of how a company may operate or do business. Technology causes a business to be more creative in creating new, strategic, and innovative ways to engage their target audience. In the performing arts community technology and social media have had a tremendous impact on the industry and how the arts is translated to the public. Recently I came across a company that is using technology in new heights to engage the audience and share the various forms of art with the public. Quixotic is a performing arts company founded by Anthony Magliano that brings all types of artists together from varying fields to create new artistic art forms by pushing the limits of the traditional approach to art. The company uses dance, film, fashion, aerial acrobatics, and visual f-x to design and create unique performances through sound, movement, and music. Everything Magliano creates is to push the limits of art and entertainment in the minds of his performers and the audience in which the performances are shared.

In todays culture we are a visually, technology, and social media driven community that thrives on being engaged with the next best thing. In order for the performing arts to remain and grow, it will be key to understand todays culture and how to entertain, while also being able to draw in new audiences. Quixotic is one company that has learned to do just that with the fusion and blending of art and technology. The performances are not only visually engaging, but they also push the artists to new boundaries in their skill to truly be innovative and creative, not just for today but for tomorrow also. As a performer I am always amazed when I come across companies such as Quixotic and see how the industry is being shaped by innovative minds of the 21st century. Performing arts is no longer just art, it is entertainment.

Here's a video of Quixotic Fusion performance: 

http://on.ted.com/Quixotic 

Thanks for reading,

LaKesha xo

Reference:

Quixotic. (2013). Retrieved from http://www.quixoticfusion.com/about on June 8, 2013.

Quixotic Fusion. (2012). Retrieved from http://www.ted.com/talks/quixotic_fusion_dancing_with_light.html on June 8, 2013.