Connections & Building Bridges

In the performing arts community marketing is a key factor to bringing awareness about the arts and organizations that dedicate themselves to keeping the arts alive. Traditional marketing strategies relied mostly on word of mouth, causing there to be a small audience of performing arts patrons. Today, new marketing tools such as social media has helped the performing arts community expand its reach, however the biggest impact to a nonprofit performing arts organization surviving, sustaining, and growing is connection. Connection is one of the biggest tools a nonprofit performing arts center can use to gain the support from the community to reach the desired goals.

Recently in doing some research I came across a few organizations that dedicate their time and efforts to supporting performing arts in the community, and helping to bridge the gap between the organization, residents and/or visitors to the area. One organization that has been working to provide such services for years is The Arts & Culture Alliance of Central Florida. The Arts & Culture Alliance of Central Florida works to increase the participation of residents and visitors in the arts community. The organization also provides collaborative efforts through marketing and sales strategies to increase awareness, patron participation, ticket sales, and arts education. The biggest initiative the organization uses to execute these efforts is their Red Chair Project, which brings the culture and arts community of all the Central FL counties together under one umbrella. The Red Chair uses unique branding campaigns to bring awareness to the regions cultural assets.

Organizations like The Arts & Cultural Alliance of Central Florida are vital to the continual growth of the performing arts community. The work and efforts of such organizations help nonprofits, such as mine, gain exposure and connection that we might otherwise not have access to. By joining with an established organization, like the Arts & Cultural Alliance of Central FL, we are able to tap into additional marketing resources that can drastically boost our audience reach, utilize an established brand  to build value and loyalty with patrons, and build a relationship that creates even more opportunities within the community.

As A. Quinn Performing Arts continues to grow our desire is to build lasting relationships with other organizations that will drive our vision, and mission, beyond our current reach. To truly impact a community it takes joint efforts and coming together with other like minded organizations to do so. This is our vision, building bridges that connects the performing arts community with those individuals who may not have been apart of our community before. And organizations like The Arts & Culture Alliance is one connection in the right direction.



Thanks for reading,

LaKesha xo